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How do you teach your board about their ethical obligations?  Just get them face to face with your customers.

How do you teach your board about their ethical obligations? Just get them face to face with your customers.

As we continue to hear about customer failures from the Banking Royal Commission, those of...
To say or not to say. That is the question.

To say or not to say. That is the question.

I am really outspoken. I always have been. I almost can’t help myself. Before my...
The foreverness of grief and a passion for fairness

The foreverness of grief and a passion for fairness

I come from large family.  Mum and dad had six kids, I am the youngest. ...
Beyond Big Data: Get Intimate With Your Customers

Beyond Big Data: Get Intimate With Your Customers

This opinion piece by BrandHook CEO Pip Stocks was originally published in Marketing Magazine. For years now we’ve...
What’s The Secret To Building a Powerful Brand? Engaging The Board

What’s The Secret To Building a Powerful Brand? Engaging The Board

The latest opinion piece by BrandHook CEO Pip Stocks,  originally published in CEO Magazine. We intuitively...