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Operationalising customer intimacy is key to a consistent brand experience – but much harder than you think

Operationalising customer intimacy is key to a consistent brand experience – but much harder than you think

Most people I talk to say powerful CX starts with a customer-centric CEO, a supportive...
Getting Intimate with CX: Episode 4

Getting Intimate with CX: Episode 4

In Episode 4 of this new podcast series, BrandHook MD, Pip Stocks, talks with Karen...
Getting Intimate with CX: Episode 3

Getting Intimate with CX: Episode 3

In Episode 3 of this new podcast series, BrandHook MD, Pip Stocks, talks with Jee...
Getting Intimate with CX: Episode 2

Getting Intimate with CX: Episode 2

In this latest episode, Jane Zantuck, the Head of Marketing at the National Gallery of...
Getting Intimate with CX: Episode 1

Getting Intimate with CX: Episode 1

Three years ago, marketers were confused about what the digital revolution meant for their consumers,...