In Episode 3 of this new podcast series, BrandHook MD, Pip Stocks, talks with Jee Moon about what helps foster consumer curiosity around your brand.
Currently the vice-president of marketing for Luxxotica brands, OPSM and Laubman and Pank, leading optical retailers in A/NZ, Jee’s career spans multiple sectors and geographies. She has worked across Consumer Technology, Telecommunications, Banking and Retail on brands like Canon, Dell, Vodafone and Westpac in the US, Europe, UK and Australia.
A self-professed ‘one-trick-pony’, Jee’s specialisation is in leading brands through transformations. Brands needing a revitalisation of their strategy and positioning have called upon her to architect the change and champion it through the culture and customer experience.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy and what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.