Speaking Topics
As marketers, we are now living in a world where we no longer own the brand and its experience. The days of sticking an ad on the TV & expecting product to shift are long gone.
Closing the Gap is podcast series, a book and a keynote about the effect the digital transformation has had on consumer behaviour and the 7 strategies that marketers can employ to close the gap between what consumers want and how their brands can deliver a better experience.
As consumers take control of their relationships with brands, what we’re seeing is the emergence of “The Entrepreneurial Consumer”. These consumers like to solve their own problems; they rely on their network to make the best decisions; they want to be included and collaborate; and they negotiate to get the best value.
This keynote will provide useful learnings about “The Entrepreneurial Consumer” including how to:
- Recognise the Entrepreneurial Consumer
- Develop strategies to cater to this emerging consumer
- Gathering tips and hints on how to build a ‘Consumer Practice’ within your business
Three years ago, boards and brand owners were confused about what the digital revolution meant for their consumers, their brand and their customer experience. We explored this in BrandHook’s first Podcast series, book and keynote – Closing the Gap.
According to CMO Magazine 2017 predictions, 83% of CMO’s now believe customer experience to be central to their role. But what we still fail to see is those brand experiences changing in line with customer behaviour and customer needs.
In this keynote, Pip explores customer intimacy, what makes a great customer experience and which brands Australian brand leaders think are doing it well.
When potential client and old contact says we really want you to win this, here is the brief and then you go onto to lose a million dollar client that would have changed your business, you really need to take a long hard look at yourself!
This keynote is about just that and how we at BrandHook picked ourselves up to weather that storm. The three ways to get back include:
- Stopping to revitalising your brand
- Reminding yourself where you have come from and,
- Reviewing, filling the gaps and moving on
Testimonials
It is always an absolute pleasure working with Pip Stocks. We’ve received some great feedback from event attendees – it’s safe to say both her MCing work was a success and that is very much down to her informative, engaging and often amusing facilitated conversational style. Pip is very good at ‘working the audience’ and ever the professional with my team.
Lee Tonitto - CEO, Australian Marketing Institute
Pip did an awesome job as MC at the 2016 Interactive Minds Digital Summit in Melbourne. She was professional, kept the day on track and her demonstrated knowledge of the digital industry enabled her to keep the conversation flowing.
Louisa Dahl - MD, Interactive Minds
AIST was pleased to engage Pip for a presentation at our major conference for the superannuation industry. Pip presented to over 300 of our delegates on the key factors they need to consider when managing their customer experience programs which is a critical component of every marketers road map.
Theresa Hoogland - Executive Manager - Strategy & Marketing, AIST
Prior Speaking Engagements
- Direct Selling Association Conference Keynote
- Adnews Marketing & Media: Brand Fails Panel
- Digital Summit Melbourne – MC
- Global Loyalty Conference Melbourne
- Mumbrella Masterclass Sydney
- Connect London
- AIST CMSF Superannuation Conference Adelaide
- AMI Awards Breakfast Sydney
- iSelect Partner Conference Japan: The importance of insight for innovation
- AIMIA The Connected Consumer: The Formula to Closing the Gap
- Teradata International Conference London: Consumers still act on Habit in the Digital World
- AMI Marketing Summit: Host & Chair
- AMI CMO Series Sydney: Closing the Gap between Consumers and Business
- AMI CMO Series Melbourne: Marketing is shifting from B2C and B2B to an individual B2i approach.
- The Hunter Collective Conference Speaker and Panelist
- AMSRS National Conference: Co-creation in the consumer’s world
- Loyalty Summit Chair
- AMSRS Young Researchers Sydney
- AMSRS National Conference: Your consumers buy on autopilot what does that mean for your brand
- AMSRS Perth: Mums, their shopping habits and the secret for disruption
Publications & Commentary
- A Current Affair
- Channel 7 News
- Channel 9 News
- AdNews
- Australian Financial Review
- Campaign Brief
- Marketing Magazine
- SmartCompany
- The Herald Sun
- The Boss Magazine
- Regular Contributor to CMO Magazine and CEO Magazine